ABOUT US
Inspired by Tradition, Driven by Purpose.
Two Little Cubs is a homegrown food brand
made for everyday Indian kitchens.
From spices and masala blends to flours and more,
we create flavourful products with care,
quality and convenience in mind.
Our Story
A simple idea, made for everyday cooking.
Two Little Cubs is a food brand by JOOVAASA Industries Pvt. Ltd., created with a simple belief that everyday food products should be made with care, quality and consistency.
We started with spices, masala blends, karappodi and flours inspired by the needs of Indian kitchens. Each product is developed with attention to ingredients, flavour, freshness and convenience, so it fits naturally into everyday cooking.
For selected products, we use a traditional-style pounding process to create a fuller texture and familiar taste. For other products, we use modern milling methods best suited to each ingredient, ensuring consistent quality while preserving authentic flavour.
Today, JOOVAASA Industries continues to build Two Little Cubs™ with one commitment—to bring honest, thoughtfully crafted food products to every home.
This is just the beginning. We look forward to bringing more wholesome food products to kitchens across India.
OUR STORY
A simple idea, made for everyday cooking.
Two Little Cubs is a food brand by JOOVAASA Industries Pvt. Ltd., created with a simple belief that everyday food products should be made with care, quality and consistency.
We started with spices, masala blends, karappodi and flours inspired by the needs of Indian kitchens. Each product is developed with attention to ingredients, flavour, freshness and convenience, so it fits naturally into everyday cooking.
For selected products, we use a traditional-style pounding process to create a fuller texture and familiar taste. For other products, we use modern milling methods best suited to each ingredient, ensuring consistent quality while preserving authentic flavour.
Today, JOOVAASA Industries continues to build Two Little Cubs™ with one commitment—to bring honest, thoughtfully crafted food products to every home.
This is just the beginning. We look forward to bringing more wholesome food products to kitchens across India.
OUR JOURNEY
From a small idea to products loved in everyday kitchens.
2023
We started researching authentic ingredients, traditional methods and better ways to serve Indian kitchens.
2024
What started with research moved forward with the incorporation of Two Little Cubs, with a vision to create foods for evolving needs.
2025
We started our production with spices, masala blends, karappodi and flour made with care.
TILL NOW
We have sold nearly 500+kg chilli powder and our journey continues every single day.
AHEAD
We look forward to expanding our range and bringing more thoughtfully made foods to Indian homes.
CHOOSING THE RIGHT PROCESS
The process we choose begins with understanding the ingredient
TRADITIONAL POUNDING
(For Turmeric & Chilli Powders)
We believe every ingredient doesn’t need to be processed the same way.
For our chilli powder variations and turmeric powder, we use a machine-pounding method inspired by traditional pounding. The slower process helps minimise heat build-up during processing, supporting the natural aroma, colour and character of the spices.
For us, it isn’t about choosing traditional over modern. It’s about choosing the right process for each product.
STONE GROUNDING & MODERN METHODS
(For Flours & Other Products)
Our flours and instant mixes follow a process suited to their individual character. Selected products, including Sunnunda and Ragi Laddu Mix, are stone-ground using the chakki method, while other flours are processed through modern milling for the desired texture and consistency. The method may change, but the focus remains on what works best for the product.
CHOOSING THE RIGHT PROCESS
The process we choose begins with understanding the ingredient.
TRADITIONAL POUNDING
(For Turmeric & Chilli Powders)
We believe every ingredient doesn’t need to be processed the same way.
For our chilli powder variations and turmeric powder, we use a machine-pounding method inspired by traditional pounding. The slower process helps minimise heat build-up during processing, supporting the natural aroma, colour and character of the spices.
For us, it isn’t about choosing traditional over modern. It’s about choosing the right process for each product.
STONE GROUNDING & MODERN METHODS
(For Flours & Other Products)
Our flours and instant mixes follow a process suited to their individual character. Selected products, including Sunnunda and Ragi Laddu Mix, are stone-ground using the chakki method, while other flours are processed through modern milling for the desired texture and consistency. The method may change, but the focus remains on what works best for the product.
🌿 Every step is guided by the ingredient and the result we want to achieve.
🌿 The way an ingredient is processed plays an important role in shaping the final product.
MEET THE PEOPLE BEHIND TWO LITTLE CUBS
Built by a family, shaped by diiferent ideas and a shared vision.
Three people, different strengths, and one journey of building Two Little Cubs from ground up.
Sridevi (Our Amma)
Managing Director
Guides our journey with experience, practical wisdom and a strong foundation for everything we build.
Swamy Reddy
Co-Founder
Works across brand building, customer communication and business operations, helping turn our plans into action.
Pushpa Hasa
Co-Founder
Works across production, product research and recipe development, product innovation and creative direction.
🌿 Every step is guided by the ingredient and the result we want to achieve.
🌿 The way an ingredient is processed plays an important role in shaping the final product.
MEET THE PEOPLE BEHIND TWO LITTLE CUBS
Built by a family, shaped by diiferent ideas and a shared vision.
Three people, different strengths, and one journey of building Two Little Cubs from ground up.
Sridevi(Amma)
Managing Director
Guides our journey with experience, practical wisdom and a strong foundation for everything we build.
Swamy
Co-Founder
Works across brand building, customer communication and business operations, helping turn our plans into action.
Pushpa Hasa
Co-Founder
Works across production, product research and recipe development, product innovation and creative direction